KHQY DEsign

2007 - Present

PICI

2016 - 2022

ART DIRECTOR I Brand + Digital + Print Design

As an in-house design leader, oversaw PICI's brand design and production of all creative content across print, digital media (web and social media), marketing collateral, science journals, motion graphics, and more. Managed projects from ideation to execution, coordinating with web and social media teams to ensure consistent visual branding across all channels.

Developed and managed the execution of PICI's first brand identity in 2016. In 2019, co-led a full rebrand across all corporate assets with an agency. Managed and executed final creative deliverables including presentation templates, and annual reports, and maintained a library of creative assets, such as proprietary images, icons, and infographics, used for scientific events, new business initiatives, and internal communications.

Simplified complex scientific concepts through visual storytelling. Collaborated with scientists to create accurate scientific illustrations, diagrams, and figures for scientific publications and other materials.

Produced compelling animated and live video content in collaboration with the digital marketing director and junior designers. Conducted research, developed creative briefs, storyboarded, captured original footage, created illustrations, and gathered creative assets to execute the project.

Collaborated with cross-functional teams to develop multimedia design concepts to support marketing campaigns. Partnered with executive leadership to create visually appealing slides and delivered presentations in various formats.

Managed contract designers and vendors to ensure smooth execution of creative design projects, maintaining visual brand standards to ensure consistency across deliverables.

GENENTECH/RICOH

2014 - 2016

CONTRACT MULTIMEDIA DESIGNER I Print + Digital Design

Sole designer at Genentech's in-house Print and Design Center managed by Ricoh, I was responsible for producing high-quality design deliverables in both print and digital environments for a wide range of clients at Genentech.

Worked as a primary point of contact between the client and print production team, consulting with cross-functional teams to understand their graphic needs and deadlines for each project. Offered design advice and strategies and helped them develop pricing strategies for marketing materials while balancing the client's budget with their needs.

Designed and produced camera-ready art including images, vector files, graphs, charts, science posters, event signage, and more, while ensuring that all artwork produced met the client's needs, requirements, brand values, and guidelines. Also, created custom illustrations for presentations and/or publications.

Reviewed proofs and worked with printers on the production of printed materials, ensuring that all artwork was of the highest quality and met the client's expectations. Also, assisted with print production as needed to ensure timely delivery of final products.

Successfully managed multiple projects, ensuring that all design and print projects were executed and delivered on time while maintaining digital records of all assets. Additionally, performed other job-related duties as assigned to ensure smooth operations at the Print and Design Center.

ABLE

2007 - 2014

VISUAL DESIGNER I Brand Design

Developed visually compelling branding, sales, and marketing collateral such as brochures, posters, signage, flyers, and other marketing materials that elevated the company's brand and attracted new customers.

Collaborated cross-functionally with the marketing team to create and implement graphics assets for various channels and formats, including ads, web, email, and social media. Consistently met tight deadlines while maintaining brand consistency across all marketing efforts.

Drove sales and marketing efforts by attending trade shows and fairs to promote the company's products and services, resulting in increased brand awareness and lead generation.

Streamlined the production, proofing, and delivery of print projects by effectively coordinating with printers, mail houses, and other vendors, ensuring all deadlines were met without compromising quality.

Contributed to the development, growth, and refinement of the company's brand by supporting the Marketing Vice President and performing administrative duties such as creating, executing, and in-house print and production of presentation proposals for clients to meet business goals. Implemented a master proposal template that led to faster execution of proposals and contributed to high annual revenue sales, while improving the overall design of proposals.

EDUCATION

Skyline College: 2023

Currently attending for UX/UI Design Certification

ACADEMY OF ART UNIVERSITY: 2018

Motion Graphics Course

San Francisco State University: 2002 - 2007

Bachelor’s Degree I Industrial Design